THE BOX 2026

FASHION
  • SALE
  • SALE
  • SALE
FESTIVAL

26.-27.09.2026

Exhibition Center Hofheim Rhein-Main

Days
Hours
Minutes
Seconds

THE BOX 2026

Concept & Idea

THE BOX is a new, trend-conscious sales and lifestyle event that combines high-quality brands from overproduction, stock from brick-and-mortar retailers and online stores with an urban brand mix of progressive and international brands and newcomers.

The focus is on direct customer interaction,an intense product experience, and the opportunity to reach new target groups in a relaxed environment.

The combination of shopping and festival creates a relaxed and innovative atmosphere.

01

Curated brand experience covering fashion, lifestyle, design, food, and more—from streetwear to green fashion, from accessories to art.

02

A unique shopping experience with festival vibes

03

Direct interaction between brands and visitors

02

A unique shopping experience with a festival vibe

fashion festival

04

Boost brand visibility

Whether you bring your own stand or choose one of our stand solutions – CLASSIC BOX or COMMUNITY BOX – we offer various pricing packages to suit different needs.

STAND PRODUCTS AND PRICES

AREA BOX

62* Price per m²
  • We provide the empty stand space, and exhibitors design it according to their own vision.
  •  
  • Stand space provided
  • Light grey carpet within the stand area
  • Extensive marketing services
  • Special areas and community events

CLASSIC BOX

89* Price per m²
  • The comfortable package with the classic “Octanorm” wall system.
  •  
  • Stand space provided
  • Light grey carpet within the stand area
  • Stand construction with Octanorm walls (height 2.5 m, optionally with grid and panels)
  • Extensive marketing services
  • Special areas and community events
  •  
  • Light packages for the Classic stand product:
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  • Optionally, we offer a lighting package that ensures balanced basic illumination of the stand area at a flat rate. On setup day, our team will be on site to assist and, if needed, add extra lamps at no additional cost:
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  • Lighting package up to 16 m²: €220
  • Lighting package from 17 m²: €250
  • Lighting package from 30 m²: €295

COMMUNITY BOX

169* Price per meter/Clothes rail
  • For labels that want to showcase their collections in an open, thematically curated marketplace.
  • Placement of the booked rail meters within a shared community area
  • Fitting rooms and mirrors available at the stand
  • Light grey carpet within the stand area
  • Custom placement of partition systems with Octanorm walls (height 250/160 cm, open design without grid and panels)
  • Basic lighting using trusses or lighting stands with LED spotlights
  • Extensive marketing services
  • Special areas and community events

We make shopping an experience!

THE BOX is more than just shopping! With live music, DJs, creative workshops and delicious BBQ catering from Food & Fire, a visit becomes an unforgettable festival moment.

Music & DJs

Relaxed beats and live sets

Food & Drinks

Culinary highlights, drinks & snacks in a lounge atmosphere

Upcycling Workshops

DIY activities for sustainable style

Live Acts & Art

From poetry slams to street art – we surprise!

Together for a good cause

We support social youth and cultural projects in Hofheim and the Main-Taunus district. For us, community means experiencing things together – making a difference together.

THE BOX takes place at the Hofheim Rhein-Main Exhibition Centre, a centrally located venue with excellent indoor and outdoor spaces. Thanks to the variable usage options, we can showcase all elements of the concept in a very focused manner.

Messecenter Hofheim Rhein-Main - Fashion festival

Address:

Exhibition Center Hofheim Rhein-Main
Robert-Bosch-Straße 5-7
65719 Hofheim Wallau
Germany

The Box Standort

The Messecenter Hofheim Rhein-Main boasts an area of over 10,000 sqm with its own on-site car parking, while its central location at the Wiesbaden motorway junction (A3/A66 close to IKEA Wallau) offers outstanding facilities for the event. The site is already famous in the region for other established consumer activities.

About us

The MUVEO GmbH is an experienced event agency based in Frankfurt am Main. For many years, we have successfully organized trade fairs, events, and innovative platforms – always with a focus on quality, sustainability, and a strong sense of community.

As a subsidiary of CDH Mitte – the association for commercial agencies and distribution – we have in-depth industry knowledge and a strong network.

 
 

 

MUVEO GMBH

Our References:

INNATEX

INNATEX – International trade fair for sustainable textiles – with the INNATEX trade fair, we have for over 25 years been hosting Europe’s leading platform for sustainable textiles and green fashion. With over 280 brands at Hofheim-Wallau and a platform at Expo Bern/Switzerland, INNATEX is the leading fair in this sector.

INOVA COLLECTION

INOVA COLLECTION is a successful trade fair for the jewellery and watch industry. It provides the perfect platform for professionals and exhibitors to showcase the latest trends and designs and to establish valuable business connections.

OUR TEAM

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VORRESERVIERUNG STANDFLÄCHE