THE BOX 2026

FASHION FESTIVAL

26.-27.09.2026

Exhibition Center Hofheim Rhein-Main

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THE BOX 2026

The Koncept

THE BOX 2026 is an urban, trend-conscious sales and lifestyle event that showcases premium brands from overproduction, stock items, and brick-and-mortar retail – all in a unique atmosphere between shopping and festival.

The focus is on direct customer contact, an immersive product experience, and the opportunity to reach new target groups in a relaxed environment.

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A curated brand experience from fashion, lifestyle, design, food & more – from outdoor to green fashion, from accessories to art

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A unique shopping experience with festival vibes

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Direct interaction between brands and visitors

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A unique shopping experience with festival vibes

fashion festival

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Boost brand visibility

Whether you bring your own stand or choose one of our stand solutions – CLASSIC BOX or COMMUNITY BOX – we offer various pricing packages to suit different needs.

STAND PRODUCTS AND PRICES

AREA BOX

62 Price per m²
  • We provide the empty stand space, and exhibitors design it according to their own vision.
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  • Stand space provided
  • Light grey carpet within the stand area
  • Extensive marketing services
  • Special areas and community events

CLASSIC BOX

89 Price per m²
  • The comfortable package with the classic “Octanorm” wall system.
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  • Stand space provided
  • Light grey carpet within the stand area
  • Stand construction with Octanorm walls (height 2.5 m, optionally with grid and panels)
  • Extensive marketing services
  • Special areas and community events
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  • SUITABLE LIGHTING PACKAGES FOR THE CLASSIC STAND PRODUCT
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  • Optionally, we offer a lighting package that ensures balanced basic illumination of the stand area at a flat rate. On setup day, our team will be on site to assist and, if needed, add extra lamps at no additional cost:
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  • Lighting package up to 16 m²: €220
  • Lighting package from 17 m²: €250
  • Lighting package from 30 m²: €295

COMMUNITY BOX

169 Price per m²
  • For labels that want to showcase their collections in an open, thematically curated marketplace.
  • Placement of the booked rail meters within a shared community area
  • Fitting rooms and mirrors available at the stand
  • Light grey carpet within the stand area
  • Custom placement of partition systems with Octanorm walls (height 250/160 cm, open design without grid and panels)
  • Basic lighting using trusses or lighting stands with LED spotlights
  • Extensive marketing services
  • Special areas and community events

A festival feeling you’ll never forget

THE BOX is more than just shopping – it’s a full sensory experience. With live music, DJs, creative workshops, and delicious street food, your visit becomes an unforgettable festival moment.

Music & DJs

Enjoy laid-back beats and live sets.

Food & Drinks

Culinary highlights, drinks & snacks in a relaxed lounge atmosphere.

Upcycling Workshops

Get creative and join sustainable DIY activities.

Live Acts & Art

From poetry slams to performances – expect the unexpected.

Together for a good cause

With your visit, you support social youth and cultural projects in Hofheim and the Main-Taunus district. For us, community means: experiencing together – making a difference together.

Our festival takes place at the Messecenter Hofheim Rhein-Main – a centrally located venue that stands out for its excellent infrastructure and outstanding transport connections.

Messecenter Hofheim Rhein-Main - Fashion festival

Address:

Exhibition Center Hofheim Rhein-Main
Robert-Bosch-Straße 5-7
65719 Hofheim Wallau
Germany

The Box Standort

The Messecenter Hofheim Rhein-Main offers over 10,000 sqm of space, on-site parking, and a central location at the Wiesbadener Kreuz (A3/A66, next to IKEA Wallau), providing ideal conditions for the event format. The venue is also well-known in the region thanks to established consumer events held there.

About Us – MUVEO GmbH

The MUVEO GmbH is an experienced event agency based in Frankfurt am Main. For many years, we have successfully organized trade fairs, events, and innovative platforms – always with a focus on quality, sustainability, and a strong sense of community.

As a subsidiary of the German Association of Jewellers, Jewellery and Watch Specialists (BVJ), we have in-depth industry knowledge and a strong network.

 
 

 

MUVEO GMBH

Our References:

INNATEX

INNATEX is the only international trade fair for sustainable textiles. It brings together leading brands and manufacturers dedicated to sustainable fashion and innovation. As the organizer of this fair, we are committed to the highest standards for a sustainable future in the textile industry.

INOVA COLLECTION

INOVA COLLECTION is a successful trade fair for the jewellery and watch industry. It provides the perfect platform for professionals and exhibitors to showcase the latest trends and designs and to establish valuable business connections.

OUR TEAM

VORRESERVIERUNG STANDFLÄCHE